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Privacy Policy

This Privacy Policy describes how Health By Principle collects and uses the personal information you provide on our website and through partner services that link to this Privacy Policy (“the Services”). It also describes the options available to you regarding our use of your personal information and how you can access and update this personal information. Please take a moment to review the terms of our Privacy Policy. Unless we indicate otherwise, this Privacy Policy applies only to information that we collect through the Services. By visiting our website or using the Services, you accept the terms of this Privacy Policy. We collect different types of information from users. The personal information we may collect includes:

Personal Information We Collect From You Directly

Contact information, such as your name, mailing address, email address, and telephone number; Financial payment information, such as credit card, debit card, and other financial payment information;

We collect different types of information from users. The personal information we may collect includes:

Personal Data:
Contact information, such as your name, mailing address, email address, and telephone number; Financial payment information, such as credit card, debit card, and other financial payment information;

Usage Data:
We collect additional information regarding users’ activities on the website or via the Services, including your internet protocol ("IP") address, information about your web browser software and version, if you arrived at our website through a link from a third-party website, the uniform resource locater ("URL") of the linking page, your mobile device identifier and other information about devices you use to access our website or the Services, and information about your activity while visiting our website or using the Services, such as which pages you choose to view, queries you make using our "search" function, and other information about your account usage. Unique identifiers, such as username and password. Preferences information, such as product wish lists, order history, and marketing preferences; and/or Certain other information you may provide to us in your communications or in connection with other products or services, including birthdate, gender, and photographs.

How we collect Personal Information

We may collect personal information about you in several ways, including when you provide it to us voluntarily. For example, we may collect personal information when you create an account or purchase online, contact us with questions, provide feedback regarding our products, or answer questions about your product interests. You do not have to provide your personal information to us, but if you decide not to do so, you may limit the features that you are able to access through the Services.

User Data Supplementation

We also may collect personal information about you from other sources, including from social media providers and commercially available sources, such as data aggregators and public databases. Please note that we may combine the various types of personal information we collect about you and use it as described in this Privacy Policy.

Log Files

We collect personal information when you voluntarily provide such information through the website or other communications. For example, we receive personal information when you create an online user account, submit a membership application, subscribe to receive our communications, register for events, submit various online forms, and contact us via telephone, mail, or email. We automatically record Usage Data on our server logs that your browser transmits when you use the website. We also collect Usage Information about how you access and interact with the website through the use of automated tracking technology, such as cookies. Please find more information about our use of cookies below.

Tracking Technologies

Like many companies, we and our third party partners, such as advertising partners, marketing partners, and service providers, use certain technologies, such as cookies, beacons, tags, and scripts. These technologies are used in analyzing trends, administering our website, tracking users’ movements around our website and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual, as well as aggregated basis.

You may be able to disable cookies by changing a setting in your web browser. Please note, however, that without cookies you may not be able to take full advantage of all the Services' features.

We use Local Storage Objects (LSOs), such as HTML5 to store content information and preferences. Various browsers may offer their own management tools for removing HTML5 LSOs.


California law requires that we disclose whether or not we recognize and honor user browsers signals to not be tracked. Please note that this does not opt you out of being served advertising. You will continue to receive generic ads.

How We Use the Information We Collect About You

Health By Principle is an inventive company that is committed to providing the world with a key to sustainable wellness through innovative products that are suitable for any lifestyle. Health By Principle strives to make health simple by helping consumers reach their goals with products that make taking daily supplements enjoyable. Health By Principle's deep rooted commitment provides the world with easy access to wellness through innovative products that are Gluten-Free, Non-GMO, Vegan, Gelatin-Free, Kosher and free of colors and flavors from artificial sources.

We may use the personal information we collect about you in the ways described below.

Contact Us. We may use personal information about you to respond to your questions and comments when you communicate with us through links or pages provided by the Services, such as the "Contact Us" feature. We may use information we collect from you to process and respond to your requests, comments, inquiries, and other forms you submit through the Services. We obtain your consent before using your personal information for these purposes.

Shopping. If you purchase products through our website, we will use personal information about you to process your purchase, confirm your order, and deliver the items to you.

Email Newsletters and Promotions. With your permission, we may use personal information about you to send you newsletters, exclusive offers and promotions, and product news through email. We also may use personal information about you to administer our promotions.

Surveys, Sweepstakes, and Message Boards. We may use personal information about you and/or collect additional information as set forth above, to enable you to participate in features such as surveys, polls, sweepstakes, and message boards. We may use a third party service provider to conduct these surveys or sweepstakes; if so, that company will be prohibited from using our users’ personally identifiable information for any other purpose.

Feedback. We may use information you provide to us regarding our products and services to provide product feedback to our customers through the Services.

Other Uses of Information. We may use personal information to provide you with the products, services, and information that you request. We may also use personal information to perform business analyses or for other purposes to improve the quality of our business, the Services, and the products we offer. We may also use personal information about you for our internal purposes, including to administer our Services, investigate possible violations of and enforce our contracts, including our Terms of Use and any terms and conditions associated with our products and services, and to comply with our legal obligations. In addition, we may use your personal information as otherwise described to you at the time of collection or with your consent.

Improving our Services. We use your information to enhance our understanding of our users’ preferences and improve our Services and website accordingly. We obtain your consent before using your personal information for these purposes.

Protection of Individual's Vital Interests. In emergency situations, we will use or share your information when doing so is necessary to protect an interest that is essential for an individual’s life.

Other Legitimate Interests. We will use and disclose your information when necessary for Health By Principle’s legitimate interests, as long as such interests are not overridden by our users’ interests, rights, and freedoms with respect to their personal information.

Information We Share

We will not share your personal information in ways other than as outlined in this policy. In addition, we may share personal information with other entities in the following circumstances:

Service Providers. We may share your personal information with service providers that perform certain functions or services on our behalf (such as to host websites, manage databases, perform analyses, send communications for us, process payments on our behalf, ship your orders, provide you with live chat service, or provide certain other components of websites). We do not authorize service providers to use or disclose your personal information except as necessary to perform services on our behalf. We only shared the minimum amount of personal information with these service providers that they need to perform their tasks. We also enter into contracts with these service providers that require them to protect the personal information. Analytics. We may allow third parties to collect your personal information in order to provide us with analytics. For instance, the Services may use analytics tools provided by Google to help us understand how people use the Services. You can learn more about how Google collects and uses information as a part of its tools at

Marketing Partners. We may share your personal information with select marketing partners that we believe would be of interest to you. If you do not want us to share your personal information with these partners, contact us at

Legal Process. We may disclose your personal information to respond to subpoenas, court orders, or other legal process in response to a request for cooperation from law enforcement or another government agency, and to comply with our other legal obligations.

Protect our Services and Users. We may disclose your personal information without consent if we believe disclosure is necessary in connection with an investigation of a breach of agreement, suspected or actual illegal activity, detection, suppression or prevention of fraud, or violation of our Terms of Use or other contracts. We may also disclose your personal information to a government institution, or to your next of kin or authorized representative, for purposes related to preventing or investigating financial abuse, or for the purposes of identifying an individual who may have suffered physical harm.

Transactions. We may share personal information in connection with a corporate transaction, such as a sale, assignment, divestiture, merger, bankruptcy, consolidation, reorganization, liquidation, or other transfer of the business or its assets. The purchaser or prospective purchaser that receives personal information from us in connection with a corporate transaction will be obligated to use and disclose the information solely for purposes related to the transaction, to protect the information with appropriate security safeguards, and to return the information or destroy it within a reasonable time if the transaction does not proceed. We will notify you via email and/or a prominent notice on our website of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.

Other Circumstances. As otherwise described to you at the point of collection or pursuant to your consent.

Information Collected from Visitors Outside the United States

If you are using the Services from outside the United States and provide us with personal information, please note that your personal information will be transferred, stored, and processed in the United States. The data protection laws in the United States may not be as comprehensive as those in your country of residence. By doing business or interacting with the Company and the Services, you are consenting to the transfer of your personal information to facilities located in the United States and other facility locations selected by the Company.

We Provide You Choices

You can subscribe to receive marketing offers or solicitations from us through email by clicking here. Please note that these requests may take up to 10 days to be effective. If you prefer to not receive marketing emails from us, please contact us at Please note that your request to not receive marketing emails from us will not apply to messages that you request or that are not commercial in nature. For example, we may contact you concerning any purchases you have made with us, even if you opt out of receiving marketing messages. If you have established a user account in connection with one of the Services, you may be able to review and request changes to some information that the company maintains about you through your account settings or by contacting us at We will respond to your request for access within 30 days.

Retention of Personal Information

We will retain your personal information for as long as your account is active or as needed to provide you the Services. If you wish to cancel your account or request that we no longer use your personal information to provide you the Services, contact us at We will retain and use your personal information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

How to Withdraw Your Consent

At any time, you may withdraw your consent to Health By Principle using, disclosing, or otherwise processing your personal information. You may withdraw your consent by contacting Health By Principle as provided below or, if applicable, following the instructions in our communication to you. Please note that your withdrawal of consent to process certain personal information about you (1) may limit our ability to deliver the Services to you, (2) does not affect the lawfulness of our processing activities based on your consent before its withdrawal; and (3) may not result in immediate modification, updating, or deletion of any personal information that may reside in back-up or disaster-recovery storage.

Sharing Site Content with a Friend

You may be able to share certain content from the Services with others by asking us to forward the content. To share information, we ask for the recipient's and your name and email addresses. We will automatically send your friend a one-time email inviting him or her to visit our website. We store this information for the sole purpose of sending this one-time email and tracking the success of our referral program. We collect personal information in this way; we will use it to fulfill your request and for no other purpose. Your friend may contact us at to request that we remove this information from our database.


The Services include customer reviews. You should be aware that any information you provide in this area may be read, collected, and used by others who access them. To request removal of your personal information from our customer reviews, contact us at In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.

Social Media Widgets

The Services include social media features, such as the Facebook Like button. These features may collect your IP address, which page you are visiting on our website, and may set a cookie to enable the feature to function properly. Social media features are either hosted by a third party or hosted directly on the Services. Your interactions with these features are governed by the privacy policy of the company providing it.

Third Party Websites

The Services may provide links to websites operated by third parties for your convenience and information. All of these websites and applications operate independently from us, and we do not control their privacy practices. Health By Principle does not endorse or make any representations or warranties concerning, and will not in any way be liable for, any informational content, products, services, software, or other materials available on an external website, even if one or more pages of the external website are framed within a page of this Service. Health By Principle is not responsible for the privacy practices of any external website. We encourage you to review the privacy policies of any third-party websites and applications that you use to better understand their privacy practices.

First Party Cookie Integration

We may also use technologies, such as our own cookies, to provide you with relevant online display advertising tailored to your interests.

How We Protect Personal Information

We maintain reasonable security procedures to help protect against loss, misuse, or unauthorized access, disclosure, alteration, or destruction of the personal information you provide through the Services.

Among other safeguards, we use Secure Sockets Layer ("SSL") technology to help protect transmissions over the internet of your payment card data.

Unfortunately, no data transmission over the internet or stored on a server can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information and privacy, we cannot guarantee or warrant the security of any information you disclose or transmit to us online and cannot be responsible for the theft, destruction, or inadvertent disclosure of your personal information. If you have any questions regarding security, you can contact us at

We will notify you in the event we become aware of a security breach involving your personally identifiable information (as defined by the applicable state and federal laws) stored by or for us. By disclosing your email address or mobile telephone number to us for any reason, you expressly consent to receive electronic notice from us in the event of such a security breach.

Updates to Our Privacy Policy

We reserve the right to modify the Privacy Policy at any time. If we do this, we will post the revised policy on this page and will indicate the date that it will become effective. We will attempt to give you advance notice of any substantive changes, but reserve the right to make such modifications immediately, if required. It is your responsibility to check to determine if there have been changes to the Privacy Policy and to review such changes. If we make any material changes, we will notify you by email (sent to the e-mail address specified in your account) or by means of a prominent notice on this website prior to the change becoming effective. Changes to the Privacy Policy will become effective and will apply to the information collected starting on the date we post the revised Privacy Policy on the Service. Your continued use of the Service after any change has become effective will constitute your acceptance of any change.

Children's Privacy

Our Services are not directed to and not intended for persons under the age of 13. We do not knowingly collect personal information from children under 13. If a parent or guardian becomes aware that his or her child has provided us with personal information without their consent, he or she should contact us via the contact details listed below. If we become aware that a child under 13 has provided us with personal information, we will delete such information from our files.

How to Contact Us

If you have any questions or comments about this Privacy Policy, or if you would like us to update your personal information or preferences, please contact us by email: